Expanding Possibilities.
Shaping Purposeful Realities.
Inspiring Growth.
Welcome!
I’m Pooja Gandhi, an analogical & explorative thinker, driven by curiosity and guided by values. My passion lies in uncovering hidden connections, exploring possibilities, and transforming abstract ideas into purposeful strategies that make a difference.
As an ENFP, I see the big picture. I approach challenges with imagination and empathy, thrive in collaborative environments, and bring energy to every project I lead. I am a natural brainstormer and problem-solver, equally comfortable with logic and intuition, and deeply invested in human-centered growth.
At my core, I believe brands are living ecosystems. They hold the power to inspire people, influence culture, and shape purposeful realities when guided by purpose. My professional journey reflects this belief: combining rigor, analogical & lateral thinking, and storytelling to help brands grow with authenticity and impact.
Expertise
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Brand Strategy & Architecture
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Brand Narrative & Identity Creation
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Marketing & Communication Strategy (ATL, BTL, 360° campaigns)
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Digital & Content Strategy (social, performance, storytelling)
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Consumer Insights & Research
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Distribution & Channel Marketing
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Leadership & Project Management
Accolades
Approach
Logos (Logic)
Using data, facts, and reasoning to build compelling narratives, grounded in research and insight.
THE POWER OF PERSUASIVE DESIGN
I believe persuasion is more effective than force. The most impactful strategies are those that blend logic, emotion, and credibility, shaping experiences that inspire action and lasting change.
Pathos (Emotion)
Tapping into empathy and human stories to create deep, emotional resonance.
Ethos (Credibility)
Establishing trust by taking a stand, showcasing authenticity, and collaborating with experts and real voices.
I utilise the power of persuasive design to nudge positive biases that bring meaningful transformation in people, society, planet, and businesses. This balance ensures that every brand story I craft isn’t just heard, it’s believed, felt, and acted upon.
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Experience
I have a passion for building effective strategies that help brands grow and increase their equity. Understanding human behaviour, culture and leveraging those insights is key to solving complex brand problems.
2024 – Present BMEG (Verse Innovation)
Associate Vice President – Brand Strategy
Acting as a senior brand strategy advisor, guiding clients on strategic initiatives such as positioning, architecture, and identity creation. Serving as the brand custodian, managing both internal and external branding while spearheading high-impact campaigns across tech, entertainment, and the digital ecosystem
2022-2024 Ting Works
Vice President – Strategy & Planning
Led the strategic process for branding, marketing, and communication projects. Inspired strategic thinking through workshops, executed projects and pitches, and applied marketing analytics and data to uncover valuable insights for clients like Volkswagen, Abbott, Sony Pictures, Disney+ Hotstar, Piramal, Muji, and Steve Madden
2020-2021 Adfactors PR
Strategic Account Director - Integration
Served as a leader and ambassador for strategic excellence, executing communication tasks and campaign briefs in close collaboration with clients. Directed integrated strategies across corporate and consumer sectors.
2017-2020 Jagran Solutions (Jagran Prakashan)
National Head – Strategic Planning
Manager – Strategic Planning
Responsible for mapping brand needs and converting them into actionable Experiential, traditional and digital media initiatives, driving measurable results
2008-2017
Early Career Roles
Responsible for mapping brand needs and converting them into actionable Experiential, traditional and digital media initiatives, driving measurable results
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Education
I am a lifelong learner
I focused my education on building a strong foundation in brand management, communication and design thinking
Master’s in Brand Management & Communication 2019
Istituto Europeo di Design (IED), Milan, Italy
A one-year full-time program combining lectures, workshops, real briefs, and case studies. IED’s program emphasizes multidisciplinary skill sets: strategic brand and communication management; trend anticipation; marketing and communication tools; design thinking; personal branding; and digital communication
Worked on live international branding and marketing projects for Club Med SAS, Perfetti Van Melle, and IKEA
Post-Graduate Diploma in Marketing Communication 2006-2007
National Institute for Media Studies, Ahmedabad, India
Developed expertise in communication strategy, strategic messaging, creative writing, and media planning
Certificate program in Design Thinking 2025
IIT Delhi, India
Sharpened innovation skills, human-centric problem solving, and frameworks for ideation and prototyping in complex brand/business contexts
Certificate program in Neurolinguistic programming (NLP) 2017
Thought Labs
Focused on the foundations of Neuro-Linguistic Programming: communication, mindset, and behavior modelling to better understand human responses, useful in crafting messaging, influencing perceptions, and improving stakeholder interactions.
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Portfolio
Automotive & Mobility. Consumer & Lifestyle. Healthcare & FMCG. Media & Entertainment. Sports. Energy & Finance. Tech & IT
Mahindra (KUV100, TUV300, Bolero Camper), Volkswagen, HUL, IKEA, Perfetti Van Melle, Skin Pantry, Muji, Steve Madden, AK-OK, Tally, SLK, Prowise Health care, Abbott, Zydus, Piramal, Vadilal, GMR, Saboro Milk, Sony, Discovery, Disney+ Hotstar, Star Plus, Zee, Total Lubricants, ICICI Lombard, HDFC Life, Gulf Oil, Intel, Croma
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Philosophy & Goals
I seek work that is imaginative, meaningful, and collaborative tasks that allow me to connect ideas, empower people, and design solutions that shape purposeful realities.
Whether as a strategist, brand builder, or entrepreneur, I thrive on shaping possibilities into purposeful realities.
Let’s co-create brands
that are bold, human, and future-ready
CONTACT
+91 9823605689